Cultivating a legacy of responsibility, sustainability, and empowered communities.

Godfrey Phillips India (GPI), a subsidiary of Modi Enterprises, crafts premium tobacco experiences with iconic cigarette brands in the Indian Fast-Moving Consumer Goods (FMCG) market. More than just an industry trailblazer, GPI is inspiring other players with its Sustainable Tobacco Program (STP). This initiative actively promotes eco-friendly Good Agricultural Practices (GAP) and drives the socio-economic development of tobacco farmers. This is the story of how GPI integrated its rich legacy with corporate social responsibility, demonstrating a determination to transform complex challenges into opportunities and empower farmers through innovative digital solutions. This goal was brought to life by their Agtech partner, Cropin.

Cropin’s Role in this Digital Transformation

GPI envisioned a future far beyond traditional scale—one rooted in sustainable and ethical practices. Their journey, however, was fraught with challenges: from paper-based inefficiencies and unreliable yield predictions to limited field visibility and a pressing need for GAP and ALP compliance validation. GPI sought a robust, user-friendly solution to bridge this gap. That’s when Cropin stepped in, forging a decade-long partnership that would redefine tobacco cultivation in India.

How We Did It:

• 100% Digitization & Precision: By geo-tagging every plot and streamlining data capture from nursery to harvest, we achieved unprecedented accuracy in yield prediction and complete nursery-to-field traceability.
• Real-time Compliance & Transparency: Customized forms in local languages, diligently filled by trained field technicians, ensured meticulous documentation of crop, environmental, and people-related activities. This included vital CSR initiatives and near real-time monitoring of GAP and ALP adherence.
• Empowered Field Teams & Farmers: Field technicians gained tools for digital surveillance against pests and diseases, enabling swift interventions. Data-driven insights and alerts helped farmers maximize yields and ensure consistent quality.
• Optimized Costs & Resources: The platform provided a detailed breakdown of production costs at the plot level, enabling precise calculations for labor, materials, and machinery, which led to significant cost efficiencies for farmers.
• Comprehensive Data Capture & Reporting: Cropin delivered secure, accessible data of every operational detail. Automated report generation for traceability, farmer profiles, nursery health, and all STP information provided crucial validation for audits and assessments.

This transformation cemented GPI’s commitment to setting new industry standards, ensuring their legacy is built on responsibility, transparency, and sustainable growth.

Results:
Trusted Partnerships, Thriving Communities

By seamlessly integrating into GPI’s operations, Cropin helped elevate standards and foster sustainable growth. The partnership has already yielded significant impacts:

• Enhanced Credibility: Improved trust with customers and all stakeholders, leading to better business outcomes.
• Total Ethical Compliance: Achieved full compliance on critical benchmarks like forced and child labor eradication.
• Comprehensive CSR Visibility: All aspects of Corporate Social Responsibility activities are now meticulously captured and tracked.
• 100% Digitization of Leaf Operations: Full digital control and transparency across the entire cultivation process.
• Impacting Lives: Over 31,357 farming families have been positively impacted.
• Skilled Workforce: 400 field technicians have been trained to leverage digital tools effectively.
• Data at Scale: Over 2,500,000 unique data points have been captured, fueling informed decisions.